Beauty & Bags


We always lust over the things that we keep inside of our bags, but I always tend to get pretty caught up on the bags themselves. My best friend just got the cutest little pouch as a birthday gift. It’s simple, black faux leather with a gold zip, and a small gold type top-center that says “LOVE”.  Can’t wait to borrow it. She was excited to have something that size for her receipts, when she travels for work…. I on the other hand thought it would be great for storing my hair essentials: ties and bobby pins.I’m an organize junkie. I like it when everything has a home. It makes me feel okay about being messy because cleaning up only takes 10 minutes when there’s only one place to put everything. This of course means that I have more than one beauty bag. I’ve got one bag for my makeup essentials: foundation, mascara, curler, liner, bronzer, lip balm, and I have another for my skin care essentials: both an a.m. and p.m. eye cream (because bags are for storage, not tiresome eyes), moisturizer, tinted moisturizer, a razor (for my coarse and rapid growing hair that covers every inch) and chapstick. After seeing my friend’s “receipt holder” I felt inclined to get a separate bag for every little thing in my purse! Naturally.

When I went back east for the holidays to see family, I had some new scores to take with me. One of them was a black Rebecca Minkoff purse. Mum was commenting on how much she loved it because the lining wasn’t pitch black. Instead it had a blue lining and pattern, which we discussed, would make it easier to find things. As it turns out, it doesn’t matter what color the lining is. I’ve had the bag for two months now and in the short walk from my car to my front door, it still takes me FOR-EV-ER to find my keys that were lying right on top of everything.

So my conclusion is, maybe being OCD about my bag storage isn’t the worst-case scenario. Maybe we can separate our belongings into a ton of cute bags of different sizes and colors, and collectively give a new super chic meaning to being a “bag lady”. What one person uses for spare change, another uses for lip glosses.

If you’ve got beauty storage OCD, or just have a bag obsession, I want to see what your favorite beauty bags look like! Snap + share with us at #SBbeauty on twitter and instagram.

 My 5 must have items in my beauty bag:

  1. Origins Plantscription Anti-Aging Eye Cream: This product relieves all the lines and signs like dark bags and crow’s feet, not only around your eyes, but right before them. You can visibly see the difference! Free of parabens, sulfates, and all other icky things, this ultra hydrating cream shows a little bit will go a long way.
  2. Tweezerman Stainless Steel Slant Tweezer: I have coarse hair – everywhere. I stopped waxing my lip and eyebrows and have relied on these puppies to do all the work, to save a buck or five. The slant makes them super easy to tweeze with precision and keep my brow shape in tact. And they’re nice to have around if you ever get a splinter!
  3. Diorskin Airflash Skin Foundation: This product isn’t for everyone, I realize. And it’s pricey. But for me, it lasts all day, is lightweight, looks super natural, and keeps my routine pretty low maintenance. Worth the pretty penny for me!
  4. Burt’s Bees Lip Balm: I need to have it close by at all times. Especially if I’m wearing lipstick that day. I can’t have chapped lips when I’m wearing lipstick because I hate how gross it looks! Nothing seems to soothe me lips like this chapstick – not the tinted balm, or the honey balm – just the OG beeswax. Lots of moisture that lasts for hours with a hint of the tingles from its peppermint oil. Mm so refreshing.
  5. MAC Bronzing Powder in Refined Golden: This powder and my Neutrogena face wash are the two products that I haven’t changed since I started putting makeup on my face. Maybe it’s just a loyalty thing, but I love using this bronzer to contour my cheekbones versus any trace of pink. I think it looks better and more natural on my olive skin tone.


Ashley is a dreamer, creator, maker and doer, who believes anything is possible. She has been training with Sunnie Brook since 2012, and helped to create and launch the Sunnie Brook Beauty Shop. She collects magazines, loves to eat seafood, do crossword puzzles and go camping with her handsome man/best friend. Ashley is currently working as a freelance hair stylist and makeup artist in Los Angeles, and is training with colorist Nina Kairouz at the Chris McMillan Salon in Beverly Hills.  Follow her on Tumblr, Pinterest, Twitter, and Instagram @ashleyrubell. 


  • I’m also an organize junkie 🙂 To other people it may seem like one big chaos but to me it all makes sense. I have different bags and boxes and pouches for everything as well.

    • Thanks for reading and relating! Do you have any favorite new product lines you recommend to us + other readers? Right now I’m obsessing over FILSON, Frost River, and just about any waxed canvas bag with leather straps, thick zippers, neutral tones and an organic, industrial aesthetic. I mean, seriously LUSTING!